The number of drug rehab facilities continues to grow as the need for addiction treatment escalates. What draws someone to investigate one rehab center over another? How drug rehab centers market their facilities plays an integral part in their bottom line – keeping their facilities full and gaining recognition for the critical work they do. Approaches to drug rehab marketing are changing with the constant changes in technology, social media, advertising methods, and internet website options.

What is Drug Rehab Marketing?

According to the 2020 National Survey on Drug Use and Health (NSDUH), among individuals age 12 and older with a perceived need for addiction treatment, 14.4% did not get treatment because they could “not [find] a program that offered the type of treatment they wanted.” Effective strategies for rehab marketing can connect people to the best facility to suit their unique needs for substance use disorder treatment.

Marketing is the practice of increasing awareness or purchase intention of a product or service. It is crucial to find ways to reach a target audience of consumers who need your service or product. Competing in today’s market can prove to be difficult. In services with a stiff number of competitors, strategies for marketing may seem challenging to maintain without help from outside sources. Investigating the possibilities can seem endless, but there are options for help in marketing with professional companies capable of promoting your drug rehabilitation and treatment services.  

Drug Rehab Marketing Options

The internet has a significant impact on marketing strategies. Marketing drug rehab and other behavioral health centers through informative content can be challenging. The following options are all worked together to be the most effective strategy in digital marketing:

• Google My Business Listings
• Search Engine Optimization (SEO)
• Website Content
• Strong Social Media Presence
• Customer Testimonials

Professional marketing agencies can juggle the demands of combining all of the separate components involved in today’s technological advertising world. Knowing how to link all the aspects of information together to reach an optimized level of distribution of your company’s information to your target consumer is time-consuming work. Finding a company to do your drug rehab marketing on a professional level may be your best choice. 

Television and radio advertising can be somewhat effective drug rehab marketing ideas but are costly and have limited audiences. Outreach coordinators can be helpful in setting up relationships in the community with other businesses for referrals, but again, this is time extensive and difficult to maintain as a highly productive resource. Finding a consultant to discuss your needs can be helpful. A professional marketing consultant can review your current marketing strategies and steer you in a direction that will produce a positive change for your rehab center. 

Drug Rehab Marketing: In-House or Outsourced?

Drug rehab marketing performed in-house can be more than a full-time position. Organizing website changes, monitoring search engines, expanding diverse social media options, and capturing the true essence of the business while standing out to those in need of rehab services is labor-intensive. Deciding to maintain staff who can handle all marketing demands or outsource your marketing to a company specializing in “making everything happen” depends on the budget for advertising and marketing and the competition in the field.

Your content defines your company. Are your writers professionally capable of communicating your services to match the needs of your consumers? Who decides what factors will reach your target consumers? Changing content ideas can be useful, but who monitors what content gets viewed the most?

Your website should contain things like:

• Landing pages
• Blogs
• Infographics
• White papers
• Press releases

Competitive marketing strategies include switching things up, changing content, new posts on your blog page every week, and reaching out on social media platforms. In-house marketing or outsourced to a consulting agency can be challenging to monitor either way. The main objective is to keep the facility busy and booked with treatment successes. Reflecting on your rehab center’s needs can determine how you decide to keep marketing in-house or go with outsourcing through a professional agency.

Drug Rehab Marketing Specialists

The competitive market of drug rehab centers has reached out to marketing strategists and asked if specific companies deal solely with drug rehab marketing. Where there is a market, the marketing specialists will find it. Put the specialists to the test and examine their websites to see what they have to offer. What first impression do they make when you view the images, content, and links to other pages? 

Determining what company you would like to call or click for information is an important decision. When checking the content of marketing companies websites, look for the following details:

• Content: correct spelling, ideas clearly stated, questions answered
• Images: relevant, current, and eye-catching
• Links: takes you to where you wanted to go
• Information: updated and current

Compare costs and ask if you can receive a specialized quote. Finding yourself wanting to click on a call to action is a good indication that the website has met your needs. Ask for references from satisfied customers. References are always a foolproof method of finding out if the marketing agency works hard for its money. 

Drug Rehab Marketing in South Florida 

If you are searching for a marketing plan to generate more leads for your drug rehab facility, Bloom Consulting Agency is here to help you identify and reach your target audience. Our top-notch marketing professionals can examine your needs and current strategies to design the perfect plan for your drug rehab facility. Contact us today to learn more.